
Tools & Tech
- Adobe XD
- Photoshop
- Webflow
Tell Me More
Northlake Animal Hospital embarked on a crucial initiative to revamp their website, aiming to enhance user experience and strengthen their online presence. The project's primary goal was to reflect the hospital's commitment to professional veterinary care while showcasing their compassionate approach and integrating a newly acquired sister location into their digital footprint.
Highlights
- Internal Page Design & Development: I exercised creative freedom in designing and developing engaging internal pages that aligned with the client's brand guidelines.
- Sidebar Banner Graphics: I designed eye-catching sidebar banners using Photoshop to create engaging calls-to-action (CTAs) for the client.
- Megamenu Development: I enjoyed the challenge of creating unique and user-friendly megamenus.
Challenges
- Balancing Brand Aesthetics: Finding the right balance between the "cutesy" aesthetic and the brand's overall professionalism presented a creative challenge.
- Perfecting Stock Photo Selection: I spent waaayyy too much time browsing and choosing the best animal stock photos because they were just so cute!
- Cuteness Overload: I was quite literally tearing up during half of this project because of the aforementioned cute animal photos 🥹
Results
The Northlake Animal Hospital website redesign successfully achieved its objectives. The new website effectively reflects the hospital's commitment to professional veterinary care while conveying a warm and compassionate brand image. Also, there are puppies on the website, so you can't really go wrong with that!