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Tools & Tech
- Figma
- Webflow
- Finsweet Attributes
- Mapbox
Tell Me More
Pink Zebra Moving, a rapidly expanding national moving franchise, was hindered by an outdated WordPress multi-site setup that failed to reflect their playful brand identity. The existing website was difficult to manage and lacked the functionality needed to support their ambitious growth plans. Pink Zebra needed a fresh, user-friendly website that could keep pace with their expansion while showcasing their unique approach to the moving industry.
Highlights
- Transition from WordPress to Webflow
- Development of a robust CMS for easy management of multiple locations
- Creation of a CMS-powered custom, interactive JavaScript map using MapBox
- Simplified sitemap for improved user navigation
- Implementation of proper SEO safeguards, such as 301 redirects, sitemap resubmissions, canonical tags, and more, to prepare for a smooth transition
Challenges
- Designing a system to accommodate rapid expansion (10+ new locations annually)
- Creating a custom, CMS-powered interactive map to replace a limited WordPress plugin
- Simplifying the site structure while preserving SEO value
- Ensuring seamless content migration from WordPress to Webflow
- Balancing the brand's playful essence with professional functionality
- Communication with the client’ s third-party vendors (i.e. CRM provider and marketing agency) to ensure the website works synergistically with their other services
Project Gallery
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Results
Due to internal company shifts, this project was completed but never launched. Ultimately, the client decided to go with a site built in Wordpress (I know!). Despite the pivot in strategy, the client was happy with the end result and continued to work with my agency for other projects.
See Live Project